ALS doesn't define who you are. It's just part of your life story.
View the videos of others PALS who believe the same and are rewriting their own ending. And send us an e-mail if you believe you have one for us to feature, as well.

Please leave this field empty.


Contact Us

If you have fundraising questions or ideas, please contact Elizabeth Perron – eperron@alsfteam.org

For all other financial-related questions, please contact Julie Swan – jswan@alsfteam.org

ALSF Phone Number: (941) 840-1506

Mailing Address:

A Life Story Foundation

11161 E State Road 70

Suite 110-12

Bradenton, FL 34202

Our Team

Kevin Swan

Founder/CEO

Kevin Swan was diagnosed with ALS in February of 2012 and founded A Life Story Foundation in April of that same year. Before focusing 100% of his time on finding a cure for this horrible disease, by way of storytelling, he was the Director Of Communications for SingleHop, a rapidly growing Infrastructure Service Provider located in Chicago.

Prior to moving to Chicago, Swan spent almost 7 years in New York City. The first half of his tenure was spent on Madison Avenue (working in advertising, not panhandling) and the second  half was spent creating and managing, what the New York Times called a  “fledgling” television production company.

Swan’s tenacity and ability to always see the positive side of every situation are at the core of the foundation’s mission to completely abolish disease.

Julie Swan

Chief Financial Officer

Julie Swan, Chief Financial Officer of A Life Story Foundation, recently retired from an impressive thirty four career at a Fortune 100 Company as a Vice President of Finance. Throughout her career, Julie held numerous positions including leading strategic initiatives dealing with difficult industry issues. She graduated from Georgetown University with a Bachelor of Science and from Nova University with a MBA. Julie has served on the board of other non profit organizations, including Women’s Foodservice Forum, Boys and Girls Club of Manatee County, Florida, T.E.A.

(Together Erasing Autism), and Boys and Girls Club of Broward County. Julie is married and lives with her husband Ken, in Bradenton, Florida and is the mother of two grown sons.

Jeff Coppaken

Vice President

Jeff Coppaken is Vice President of A Life Story Foundation. Jeff has been involved in past A Life Story Foundation events, the launch of the social media platforms as well as many other aspects of the Foundation.

Jeff attended Arizona State University for his undergraduate degree in Marketing. While at ASU, Jeff and Kevin became friends while both were part of the Theta Chi Fraternity. After ASU, Jeff spent 9 years working in the Aftermarket Automotive Industry working with corporate auto part chains. Jeff is currently in his third year at The University of Kansas School of Law.   When it is not studying or working with the foundation, he is trying to keep up with his son, Wyatt. Jeff and his wife, Blaine currently live in Kansas City

Andy Pace

Chief Technology Officer

Andy has built his career in the internet infrastructure industry, holding positions at an early age as a server build technician to system administrator. This experience helped Andy become one of the internet industry’s most respected and well known technologists. As the Chief Technology Officer for A Life Story Foundation, Andy oversees everything technical, ensuring that operationally, ALSF is always working efficiently leveraging the latest technologies.

Today, Andy uses his talents to enhance the technology experience at A Life Story Foundation and keep A Life Story Foundation on the ‘bleeding’ edge of technology. When Andy isn’t working on A Life Story Foundation’s operations or infrastructure, he leverages his technical expertise to master the science of brewing beer.

Kristina Lenz

Chief Marketing Officer

Kristina is a 17 year veteran of the marketing world. Most recently she has lead the relationship with Proctor & Gamble’s New Business Creation unit, working closely with her clients to develop new-to-the-world product lines for a variety of target audiences. Her passion for innovation has been fed by clients like JetBlue Airways, Bloomberg, Diageo, Microsoft and Qwest Communications. The integrated campaigns she has been a part of have won industry awards for creativity as well as delivering strong business results. She has an insatiable curiosity about everything from what makes consumers tick to making things happen in a smarter, more creative and efficient way. A born and bred New Yorker, Kristina appreciates the speed and purpose that leads to successful innovation and brings her direction and motivation to the Leo Burnett team.

Zak Boca

Chief Advisor

Zak Boca is one of the Principals of SingleHop, a Chicago-based infrastructure service provider. Founded in 2006, the company has reached over $25 million in revenue, and currently has over 75 employees based in the Chicago area. The company was featured on the INC 500 list for three consecutive years with over 7,300% growth, and ranked as the #2 fastest growing IT Services company in the US. Prior to SingleHop, Zak formed midPhase, a Chicago-based company, which he bootstrapped to $16 million in revenue and 160,000 customers before being acquired.

Elizabeth Perron

Director of Fundraising
Before joining ALSF as the Director of Fundraising in 2013,Elizabeth’s Chicago roots took her to a small town in the Midwest. She went from a stay at home mom to a successful entrepreneur when she opened Culley’s Bar & Grill in Campbellsport, WI. Elizabeth designed the entire concept from the fixtures to the cheese curds. A few years later she created Events Under Cover, a custom linen rental company specializing in weddings. Elizabeth sold her linen company in early 2015 to focus on her role in the Foundation.
Elizabeth has become a driving force in the foundation and has earned herself an additional title, Director of Social Awareness.  At any time and virtually any place Elizabeth will educate others on the disease.  Elizabeth has participated in Summits, Conferences and other large scale events across the Country and has even traveled to Peru to partake in one of the biggest Social Awareness Campaigns we have yet to see for ALS.

Cathleen Foley

Lead Designer
Cathleen Foley, Lead Designer of A Life Story Foundation, established the ALSF visual brand identity. Her active responsibilities include developing ongoing event visual pieces, consulting on merchandise visuals, and promoting awareness through visual communications. Cathleen brings a passion for branding and design while delivering strategic visual solutions to projects in multiple industries.
With over seven years of industry related experience and currently as Manager of Visual Branding at Addison Whitney, Cathleen oversees the design team. She has led branding initiatives at this global branding firm for a variety of clients such as Energizer, Microsoft, Pfizer, Carnival Cruise Lines, Sealy and Valspar. Cathleen graduated Magna Cum Laude with a BFA in Graphic Design from Savannah College of Art and Design. 


Our Partners